The beef and lamb maidens have been joined by another girl. Over the last four years the Beef and Lamb board had an advertising campaign utilising the gold medal winning Evers-Swindel twins and Sarah Ulmer. Apparently their gratuitous meat consumption helped them to win Olympic gold medals. It was a simple premise but as the advertising campaign was getting stale they obviously wanted a new face. For this they required another young and female Olympic gold medallist.